Résumé.

NEXON KOREA→NEXON UNIVERSE→NEXPACE

Senior Marketing Manager · Global Brand & Ecosystem Marketing

Led marketing for MapleStory Universe and MapleStory N for 3 years 8 months.

Projects: MapleStory Universe, MapleStory N

2025.05.15 · Global launch week

• Set the mission as acquiring untapped P2E users — 'The Genesis' beta season had already built a core community ready to flow in at launch.
• With Web3·P2E regulations restricting traditional marketing tactics, split the marketing strategy along two axes — front-end (official campaigns) and back-end (third-party viral pipelines) — building a GTM structure where organic spread takes over.
• Built an IMC strategy across UA, social, short-form, and influencers — then localized it for 5 priority markets (PH · SG · BR · TW · TH).
• Brought in ~265K new users in the first 2 weeks (DAU 50K~70K); short-form alone delivered 110M impressions in 7 days at $2.27 CPM.

2025.05.15

• Broke from the usual paid-influencer playbook and built a competition-driven campaign instead.
• 172 global streamers signed up on their own and ran 664 live streams over 10 days.
• 4,290 hours of streaming ($87/h) and 1.1M VOD views ($0.34/view) — strong ROI overall.
• Campaign site — globalstreamingclash.ggcontent.com

• Set and run marketing strategy for the MapleStory Universe ecosystem.
• Set and run seasonal-update marketing for MapleStory N.
• Run social channels for MapleStory Universe and MapleStory N (X, Facebook, Medium, YouTube).
• Manage influencers and KOLs.
• Direct and oversee content and creative production.
• Plan, produce, and run offline events and conferences.
• Lead communications and co-marketing strategy with global partners.
• Manage global creative and marketing agencies.

designfever

Brand Marketer / AE

Led marketing for global brands at a Korean marketing agency for 3 years 11 months.

Projects: Brawl Stars, Clash Royale, Clash of Clans, Supercell Lounge, Cyberpunk 2077, Merge Mansion

2020.01 — 2020.12 — Red Dot 2021 Winner · Brand & Communication

• Led Korean launch marketing for CD Projekt Red's AAA open-world title.
• After the third delay, community sentiment turned hostile. I rebuilt the plan around driving mass hype to meet it head-on.
• Designed and ran a $220K media campaign to drive that mass hype across the market.
• Capped it off with a top-tier streamer unboxing and launch-countdown live show — the punctuation on that mass hype.

2019.08 — 2021.07 — A.N.D Award 2019 Grand Prix · 2020 Winner

• Ran 'Supercell Lounge' — the world's first official Supercell brand space — for two years.
• Produced social content and ran channels for Clash Royale, Clash of Clans, and Brawl Stars.
• Led everything end to end: space and program design, content production, and social channel operations.
• When the pandemic hit, I moved the program online under the title 'SUPER FUN@HOME.'
• Designed online programs and content that fit the new-normal moment.
• Ran the project with a team of 8–10 and 3–4 partner agencies.

2022.02 — 2022.06

• Built and ran the Korean UA campaign strategy for Metacore Games.
• Developed and produced ad creative in a movie-trailer style.
• A/B-tested creative variants and doubled DAU, WAU, and MAU.

Coain

Online Marketing Manager

Ran online marketing for the European travel program "Work Festival," including a month on the ground in Europe managing the trip.

• Planned and produced Facebook ad creative (image and video), and planned and ran offline tasting events.
• Named the main POC for Work Festival — owned detailed programming, content, and promotion end to end.