Résumé.
- khjkhjkhj88@gmail.com
- Profile
- LinkedIn ↗
- Portfolio
- hyunjunkim.me/portfolio ↗
- Based
- Abu Dhabi, UAE · Relocating to Seoul
Profile.
"Whatever the mission, I prove it with results."
Defines the mission first, then runs the whole thing — strategy, execution, and results reporting.
Works out which marketing approaches a goal actually needs, then combines them to deliver results.
Covers the full range of brand marketing: GTM, IMC, content, performance, social, influencer, and offline.
Five years in-house and four years at a marketing agency, so both ways of working are familiar.
Brands & Projects.
Awards.
Red Dot Award 2021 · Winner
Brand & Communication
Cyberpunk 2077 Unboxing Live Campaign
A.N.D Award 2019 · Grand Prix
Digital Ad & Campaigns / Games · Awards for New Digital
Supercell Lounge Project
A.N.D Award 2020 · Winner
Digital Ad & Campaigns / Games · Awards for New Digital
Super Fun @ Home Campaign (Supercell Lounge)
Strengths & Ability.
Finding a way through the impossible
Whatever the mission looks like, I find a way to deliver.
End-to-end Global Marketing Strategy
I run marketing end to end, from GTM strategy and budgeting through reporting and insights.
USP and Narrative Building for Complex Products
I sharpen a product's USP and build a narrative that lands with the audience.
Cross-functional Project Leadership
I've led projects and campaigns with internal teams and 20+ partner agencies across production, design, and web.
AI-Marketing Team Operations
I've trained 14 AI agents on my nine years of experience. They run like a small marketing agency, maximizing my efficiency.
Work Experience.
NEXON
2022.08 — Present
NEXON (NEXON Korea → NEXON Universe → NEXPACE) · Global top-tier game company
Senior Marketing Manager
- Global marketing lead for MapleStory Universe
- Owned marketing across every milestone — Build UP → Pre-Launching → Global Launching → Settlement & On-going
- Planned and ran MapleStory Universe marketing campaigns
- Planned and produced MapleStory Universe content
- Attended global conferences, and planned and ran the booths
- Ran the official MapleStory Universe social channels
- Managed MapleStory Universe influencers
- Planned and produced MapleStory merchandise
- Set and executed the MapleStory Universe GEO strategy
- 506K beta testers acquired
- 256K users acquired within two weeks of launch
- 230K followers on the official X channel
- Marketing Strategy
- Marketing Planning
- GTM
- IMC Marketing
- Content Marketing
- Social Marketing
- Influencer Marketing
- Performance Marketing
- Offline Marketing
- Localization
- GEO
- Agency Management
designfever
2018.10 — 2022.08
designfever · Digital marketing creative agency
Brand Marketer / AE
- Korea marketing for three global game studios (Supercell · CD Projekt Red · Metacore Games)
- CD Projekt Red (PC & console games)
- Planned and ran the Cyberpunk 2077 Korea launch campaign
- Planned and ran the ad campaign built on a total media saturation strategy
- Planned and ran the unboxing live event
- Supercell (Mobile games)
- Planned and ran community game tournaments and seasonal events for three Supercell titles
- Ran the official social channels for three Supercell titles, planning and publishing content
- Launched and ran a new Brawl Stars TikTok channel
- Planned the programs for the brand space 'Supercell Lounge' and ran it on site
- Planned and ran 'Super Fun @ Home', the online pivot campaign during the pandemic
- Planned and produced local ad creative, and produced global creative
- Metacore Games (Mobile games)
- Ran Merge Mansion UA ads in Korea and developed new creative
- CD Projekt Red (PC & console games)
- Cyberpunk 2077 — 158M ad impressions and 37M unique reach
- Unboxing live — 65.6K peak concurrent viewers and 3.5M cumulative Twitch viewership
- Red Dot Award 2021 Brand & Communication Winner
- Supercell (Mobile games)
- Supercell Lounge — 72 events over two years · 36K applicants · 118 pieces of content · 11M cumulative views
- 5M views within one month of launching the Brawl Stars TikTok channel
- A.N.D Award 2019 Grand Prix · A.N.D Award 2020 Winner
- Metacore Games (Mobile games)
- Merge Mansion — Korean DAU/WAU/MAU doubled
- Marketing Planning
- IMC Marketing
- Media Planning
- Content Marketing
- Social Marketing
- Community Marketing
- Performance Marketing
- Offline Marketing
- Experiential Marketing
- Creative Direction
- Global Partner Communication
Coain
2017.04 — 2018.06
Coain (CoA.in) · European travel program 'Walk Festival' operator
Online Marketing Manager
- Online marketing lead for 'Walk Festival', a European travel program
- Planned and produced Facebook ad content, and ran the media buying
- Planned and ran the offline info session 'Taste of Europe'
- Managed on-site program operations while staying in Europe
- Main point of contact for the program, content, and PR
- Sold out 6 cohorts across 2 consecutive seasons (~300 people total)
- 60% conversion rate on the offline info sessions
- Marketing Planning
- Content Marketing
- Performance Marketing
- Offline Marketing
- User Acquisition
Education.
National University «Kyiv Aviation Institute»
Aerospace Engineering · Withdrew · Seven years in Ukraine
Incheonnam High School
Graduated
Languages.
Native
Business-level
Email, chat, documents, and meetings. Comfortable working with global partners.
Conversational
Seven years in Ukraine (2008–2015)