Hyunjun Kim
김현준
Senior Global Brand Marketer
khjkhjkhj88@gmail.com · +82 10-2481-3717 · LinkedIn · Portfolio · Abu Dhabi, UAE
Profile
“Hire the marketing company.”
I own every lever of a brand — strategy, budget, campaigns, performance, creative, social, community, measurement. With a team of AI agents trained across nine years of field execution, I run the full marketing funnel from planning through execution to measurement.
Brands & Projects
Awards
↗Click each award to view the official page with full details.
Core Strengths
End-to-end Global Marketing Strategy
Strategy · media planning · creative · performance · community · measurement — a single operator running the full marketing funnel one-stop.
Narrative Building for Complex Products
Reframing complex concepts and technical detail into accessible stories and formats that resonate with both general audiences and domain experts.
Cross-functional Project Leadership
Orchestrating projects across 8–10 internal team members and 3–4 external partner agencies — owning the full arc from brief to launch.
Brand Space & Experience Design
Founded and ran the world's first Supercell brand space over 2 years. Methodologized customer-journey mapping and persona-based programming as a repeatable framework.
AI-Native Marketing Team Operations
Designed, trained, and run a 12-agent AI marketing & design team. Workflows standardized into a repeatable operating model.
Work Experience
NEXON KOREA→NEXON UNIVERSE→NEXPACE
Senior Marketing Manager · Web3 Ecosystem Global Marketing
Project: MapleStory Universe · MapleStory N
Continuous global marketing lead for 3 yrs 8 mos. Followed the project's growth trajectory from NEXON KOREA's Blockchain Division to the spin-off Nexon Universe to Abu Dhabi-based Nexpace — moving with the organization at every step.
MSU Global Launch — MapleStory Universe global launch
2025.05.15 · Global launch week
Streaming
- End-to-end ownership of $637K mid-to-large marketing budget — strategy · UA · KOL · events · creative across all areas
- 110M impressions in 7-day launch week (CPM $2.27) — campaign engineered to drive launch awareness and momentum
- Layered global integrated marketing strategy on social channels (Meta · YouTube) + local marketing strategy across 5 key markets (PH · SG · BR · TW · TH) — maximized global·local synergy
Global Stream Clash — part of launch campaign · global streamer initiative
2025.05.15 · 10-day launch week
- Broke from paid-influencer convention with a competition-based campaign — 172 global streamers self-applied (Asia · Latin America focused)
- 172 streamers ran 664 lives over 10 days — ~50 streamers averaging 8+ live streams each, $562 per live
- 4,290 streaming hours and 1.1M VOD views — $0.34 per VOD view · $87 per streaming hour, ROI maximized
- Website — globalstreamingclash.ggcontent.com
- End-to-end global marketing strategy and execution for MapleStory N · MSU Web3 Ecosystem
- AEO (Answer Engine Optimization · generative AI search) strategy and execution
- Cross-domain ownership across UA · influencer · social · offline marketing for Web3 × Gaming
- Creative direction and production management for global campaign · ecosystem promotion assets
- Global creative · marketing agency management
- Large-scale offline event · conference planning and operations (for builders · gamers · Web3 community)
- Co-marketing strategy and execution among Nexpace global partners
- NEXPACE LIMITED (2024.08 – Present, 1 yr 9 mos, Abu Dhabi · hybrid) — Transferred to MSU publishing subsidiary. Brand building and communication strategy across game · ecosystem · investment domains, supporting MapleStory Universe and MapleStory N launch marketing.
- NEXON UNIVERSE (2023.11 – 2024.08, 10 mos, Pangyo) — Pre-launch marketing and communication strategy to build awareness and interest for MapleStory Universe. Branding · UA · Contents · Influencer · Event execution.
- NEXON KOREA · Blockchain Division (2022.08 – 2023.11, 1 yr 4 mos, Pangyo) — Pre-launch awareness and interest-building marketing/communication strategy as part of Nexon's flagship Web3 initiative.
designfever
Brand Marketer / AE
Korean partner agency execution for 3 global Tier-1 game IPs (Supercell · CD Projekt Red · Metacore Games). Earned Red Dot 2021 · A.N.D Award ×2 during tenure.
🏆Cyberpunk 2077 Korean Launch Campaign
2020.01 ~ 2020.12 — Red Dot 2021 Winner
- Led Korean launch marketing for CD Projekt Red's AAA open-world game
- Detected user sentiment shift after the 3rd release delay → redesigned strategy around "mainstream momentum"
- Designed and executed $220K media campaign — 58 days, 12 channels, 158M impressions (1.5× target CTR)
- Conceived unboxing live event — V-box production, collaboration with 6 top-tier game streamers
🏆Supercell Lounge Project
2019.08 ~ 2021.07 — A.N.D Award 2019 · 2020
- Founded, operated, and closed the world's first Supercell brand space over 2 years
- Designed UX roadmap · customer-journey mapping, target-based persona-driven programming
- Managed 8–10 team members and 3–4 partner agencies (full ownership of space planning · programming · operations · budget · hiring)
- Conceived and executed pandemic-pivot SUPER FUN@HOME online campaign
Supercell Digital & Community Marketing
2018.10 ~ 2022.06
- Led annual marketing strategy and community management for 3 games (Clash Royale · Clash of Clans · Brawl Stars)
- Conceived and produced global UA creative (adopted by Supercell HQ)
- 5M views in first month after launching new Brawl Stars TikTok channel
- Produced global creative assets, Halloween video global delivery
Merge Mansion UA Campaign
2022.02 ~ 2022.06
- Korean UA campaign strategy and management for Metacore Games
- Movie-trailer-style ad creative development and production
- DAU/WAU/MAU 2× increase via A/B-test-driven creative optimization
Coain
Online Marketing Manager
Online marketing lead for “Work Festival” — Europe travel program. Includes 1-month on-site management in Europe.
- Production of Facebook ad image · video creative, planning and execution of offline tasting events (resolving the “trust barrier” identified as the primary purchase decision blocker)
- Selected as main POC for Work Festival, full ownership of detailed programming · content · promotion
Education
National Aviation University of Ukraine (NAU)
Aerospace Mechanical Engineering · Withdrawn
Incheon Boys' High School
Graduated
Languages
Native
Business (messaging · email)
Conversational fluency · capable of writing English self-narrative
Conversational